This membership mailing was the first in AFLV's four years of existence and served as a guide to the Association to inform constituents of all major programs and offerings. I wrote most and edited all copy, and designed all inserts.
The mailing also debuted our extended brand with a complement serif font and expanded color palette. The editorial design focused on stronger visual elements by creating mini infographics to illustrate program data and using larger pictures with more visible faces.
This mailing goes out to all subscribers, which is approximately 500 fraternity/sorority councils across North America.