#ZTAThinkPink

Zeta Tau Alpha's philanthropy is breast cancer education and awareness. October is Breast Cancer Awareness Month, and as part of the communication team, I create pieces to promote our philanthropy in October and beyond. Think Pink® is a registered trademark of the Zeta Tau Alpha Foundation.

As we wrapped up Breast Cancer Awareness Month 2016, we wanted a clean, straightforward way to demonstrate ZTA's impact through our partnerships. 
Since our rich pink can be hard on the eyes as a background color, I tinted it down to get in on this fall's trendy blush. I incorporated a rose gold texture and our brand pink and gray in the artwork.
I designed all icons and wrote all copy to match our language and tone for our involvement with each of our three partners.
While our team uses graphics, photos and videos across all social media channels, we wanted to add more movement to our blog, Think Pink evergreen content, and other places where we would have previously used a still image.
I took small snippets from our video bank and series of stills from photoshoots to create GIFs and diversify our content. I cut the video, imported photos and videos into Photoshop and set timings to fit Tumblr's 2MB limit.
Using graphics created by a co-worker, I reworked her files to create Tumblr-ready GIFs each week to display upcoming NFL games where Zetas would be distributing ribbons.
This is one example of the GIFs I created each week.
The ZTA Foundation announced new Think Pink partnerships in March 2015. 
I created the simple infographic to explain ZTA's involvement with each of our three partners. We needed to concisely communicate who our partners are, which programs we supported and how our involvement furthered our philanthropic goals all in one graphic.
I also created most of the graphics to build up to the announcement on social media. We did a five-day lead up using various images, text cutouts and color overlays.
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